Why is Michelle McCool getting pushed so much?

I understand she is a good wrestler but she isn't nothing compared to Gail Kim, Mickie James, Natalya, etc. Michelle is an ok wrestler but seriously she gets zero crowd reaction, no charisma, and basically I don't understand why she is getting all the opportunities to make history? The crowd doesn't cheer or boo cause they don't care. Michelle beat Victoria on her last match, First Diva's Champion, First be Diva's Champion and Women's Champion, #1 Smackdown Diva *we all knew the contest was rigged* Michelle was push over 3rd generation diva Natlalya and 4x Champ Mickie James to make history. As well as Gail Kim jobbing to her back on SD. On SD she was Top Face and NOW Top Heel as well as attacking everyone over and over again. I don't get it she is more overrated than Trish to be honest. Trish deserve some of her spotlight but McTaker is going OVER Board thats scary it's like WWE is forcing us to like her. I sort of lost my respect toward her cause she is overly push for no reason. Please explain. xoxo